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In an unprecedented turn of events, the Super Bowl 2024 has set a new record for the most-watched television broadcast in history, with an astounding 123.4 million viewers.
The game, which saw the Kansas City Chiefs emerge victorious in a thrilling overtime win against the San Francisco 49ers, was marked by the presence of global pop sensation Taylor Swift, who was there to support her tight-end boyfriend, Travis Kelce.
This year’s Super Bowl, held in Las Vegas, showcased the power of love and support, as Swift’s presence seemed to have a significant impact on the game’s viewership.
The game was broadcasted by CBS, Nickelodeon, and Univision and streamed on Paramount+, NFL’s digital platforms, and other streaming services.
The record-breaking viewership of 123.4 million viewers, as reported by Nielsen and Adobe Analytics, represents a 7% increase from last year’s Super Bowl, which had an average of 115.1 million viewers.
Additionally, a staggering 202.4 million people watched at least part of the game, marking a 10% increase from the previous year.
The game’s thrilling overtime session, only the second in Super Bowl history, was a major factor in the record-breaking viewership.
The last time a Super Bowl went to overtime was in 2017 when the New England Patriots staged a miraculous comeback against the Atlanta Falcons.
CBS Sports chairman Sean McManus expressed his excitement about the game’s outcome and the record-breaking viewership, stating that he “couldn’t imagine a Super Bowl any better or more exciting.”
The game’s success is a testament to the power of sports, entertainment, and the influence of celebrities like Taylor Swift.
As the dust settles on Super Bowl 2024, the record-breaking viewership numbers serve as a reminder of the event’s enduring popularity and the power of star power to draw in viewers.
The Kansas City Chiefs’ victory, coupled with the presence of Taylor Swift, has cemented this year’s Super Bowl as one for the record books.
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